Ethics & Academia  
Go Hand in Hand...  
In the world of business today, we are forgetting that morals and profits go hand in hand. As the ‘work hard, earn more money' slogan is plaguing the world, values and ethical priorities took a back stance. Marketing theorists have for so long ignored the negative consequences of pure materialism, consumerism, and unethical practice on the development of their societies.
It is time for a wake-up call...
Religion, defined as a stance bearing on Ultimacy (what makes life worth living? What is our ultimate purpose and destiny?) is rooted in our human nature, and the working out of a religious understanding provides a foundation and support structure for moral development.....(Monotheistic) religion, with an eye to the Ultimate (Truth i.e. God), provides special reasons and resources for leading the moral life.
    – Kevin Ryan and Thomas Lickona (1992) Character Development in Schools and Beyond.
We want young people to grow up to be balanced adults who have other values in addition to work and achievement, who make time for friends, family, recreation, community service, and spiritual growth
    – Thomas Lickona

To educate a person in mind and not in morals is to educate a menace in society  
- Theodore Roosevelt  
As dangerous as a little knowledge is, even more dangerous is much knowledge without a strong principled character. Purely intellectual development without commensurate internal character development makes as much sense as putting a high-powered sports car in the hands of a teenager who is high on drugs. Yet all too often in the academic world, that's exactly what we do by not focusing on the character development of young people  
– Stephen Covey  
Intelligence plus character – that is the goal of true education  
– Martin Luther King Jr.  
Ethics Based Marketing © 2007 | All Rights Reserved Designed & Developed by Bizzari Creations